Why is Europe taking an increasingly keen interest in Polish horticulture?

Just a dozen or so years ago, Poland was seen primarily as one of Europe’s largest producers of fruit and vegetables. Today, Polish horticulture is increasingly cited as an example of modern technology and high-quality production. This is the result not only of the scale of the sector, but also of growing investment, the professionalisation of farms and the increasingly strong position of Polish companies on international markets. As a result, Polish horticulture is gaining recognition across Europe and is becoming an important benchmark for the development of the entire sector.

Poland is strengthening its position in Europe

The figures speak for themselves. According to data from Statistics Poland (GUS), in 2025 the harvest of fruit from trees in Poland amounted to approximately 4.2 million tonnes, which is 13.5% more than the previous year. The harvest of fruit from fruit bushes and berry plantations was estimated at just under 0.5 million tonnes, whilst the production of field vegetables was estimated at around 4.1 million tonnes.

Poland remains the largest producer of apples in the European Union. According to the latest comparable Eurostat data for 2024, it accounted for 29.4% of EU production, meaning that almost one in three apples harvested in the EU came from Poland. It also holds a leading position in the production of many types of soft fruit – including raspberries, currants, blueberries and strawberries – as well as many vegetables.

Modern technologies are transforming the Industry

Modern fruit and vegetable farming is developing much more rapidly than it was a decade ago. Price competition alone is no longer enough. Crop quality, minimising pesticide residues and selecting varieties that meet consumer expectations are becoming increasingly important.

The Polish fruit and vegetable sector is focusing on innovations that set new production standards. Producers are implementing modern irrigation systems, expanding croops under cover, investing in club varieties and advanced storage technologies, and are increasingly making use of digital solutions based on artificial intelligence. At the same time, they are developing technologies that support sustainable production, responding to growing market expectations. As a result, Polish farms are improving their efficiency and quality and strengthening their position amongst the most competitive producers in Europe.

Poland: a business hub for the horticultural sector

The strength of the Polish horticulture sector is determined not only by its production potential, but also by our country’s strategic location. Poland is a natural bridge between Western Europe and Central and Eastern Europe, which makes it an attractive location for sales development and building a distribution network. An increasing number of foreign manufacturers of machinery, technology and means of production are establishing a presence here, viewing Poland as a key market and a springboard for expansion in this part of Europe.

Why are trade fairs so important today?

The dynamic development of the market makes the importance of industry events growing, during which manufacturers, technology suppliers, experts and business partners can meet directly. Despite digitalisation and the prevalence of online contact, it is face-to-face conversations that remain the foundation for building trust and long-term business relationships.

The Fruit and Vegetable Industry Fair (TSW) has been fulfilling this role for many years. The 2026 edition of the TSW brought together over 500 exhibitors, more than 21,000 trade visitors, 7 industry conferences and over 80 lectures and presentations. These numbers confirm the TSW Fair’s position as one of the most important events in the horticultural industry in Europe.

TSW 2027 and Poland Fresh Contracting

The next edition of TSW 2027 will take place on January 14-15, 2027 in Kielce. The event will be accompanied by Poland Fresh Contracting – a dedicated B2B meeting space for producers of fresh fruit and vegetables, buyers, importers, exporters, distributors and processors. Thanks to the Match Maker platform, participants will be able to plan business meetings in advance and use their time during the fair even more efficiently.

Polish horticulture plays a much greater role today than it did a decade ago. Growing interest from foreign companies, rapid technological development and a steadily increasing number of business partners show that the sector’s potential continues to grow.

And wherever an industry is growing, it is worth being there.